Development
of Radio Commercials has to capture the
attention of the radio listeners in a very
short time frame such as 15 secs, 20 secs,
30 secs etc. It is very important to convey
the message effectively to expect the desired
response.
Development of Jingles
that will have melody and rhyme helps
in establishing an attachment to a particular
advertisement. It makes the listeners
instanly recall the message. |